At the heart of everything is a team of carefully selected high level specialists. Successful projects are created by professionals.
There is no hierarchy in business matters. The opinions of all participants are taken into account. Sometimes extremely useful advice can come from places you don't expect at all.
A wide range of solutions for the business tasks of the game industry. Competent planning and resource management.
Elements of a successful project
To get the maximum profit in the free-to-play games segment, in addition to the development, a whole range of measures and relevant specialists are needed.
— We can provide all this to save the game creators from a headache:
Marketing strategies, ASO & UA
Construction of marketing strategies taking into account trends in the effectiveness of promotion methods in the chosen segment, according to the rules of trading platforms and taking into account the behavioral patterns of the target audience.
Rapid adaptation to constantly changing market rules and increasing competition. Endless search for new solutions.
Performance Marketing
We have an extensive arsenal of marketing tools and methods to attract users to the game. Facebook, Google, Unity, Applovin, TikTok, Snapchat and many more. Influencer Marketing in Youtube, TikTok, Twitch.
AD production
Conveyor of marketing materials and motion design with a high quality bar, of all possible varieties, to provide advertising campaigns on all possible platforms, in storerooms and for the in-game store.
Analytics
Predictive analytics for evaluating the effectiveness of advertising campaigns and adjusting decisions. Product analytics to meet the unspoken standards of the genre and introduce really useful mechanics. Tracking trends in the PC, console and mobile markets. Monitoring technological opportunities in the gaming industry.
Produceing
Ideas for in-game events and content to keep the player entertained, in order to retain a paying audience. Tools for unobtrusive monetization. A game development plan and ongoing performance analysis.
Management
Competent planning of the stages of development and refinement. Structuring and automation of all work processes. Decision-making based on an array of analytical data.
QA
Quality control and performance of both the product and monetization tools.
Cross-platforming
As a way to significantly increase the gaming audience and, accordingly, a useful scaling of the project.
Localisation
Translation and cultural adaptation of the game, taking into account the mentality, but only to increase loyalty and attract new users.
Feedback & Support
A significant part of the success of the modern Free 2 play game directly depends on the rating in the gaming community, on feedback and evaluation in the storerooms. That's why it is extremely important to have an ongoing dialogue with the community, collect feedback and provide prompt user support.
Managing hr
High entry password for company specialists, in accordance with the high production standards of the company. A structured approach to management, maintaining a high level of efficiency by means of a cultural code and motivation system.